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Santi Rivas

Wine critic | Colectivo Decantado
Santi Rivas

Biography

He is a wine critic, Spanish Champion of Blind Team Tastings 2018, runner-up in 2023, leader of Colectivo Decantado. Best Wine Communicator 2023 by the International Wine Challenge.

Sessions

11:00h
Round table | Speakers' Corner by AECOC - BWW HUB

How has wine prescription evolved?

Margalida Ripoll Ferrer
Margalida Ripoll Ferrer Revista Arrels Journalist Moderator
Carlos González
Carlos González Guía Peñín Director
Santi Rivas
Santi Rivas Colectivo Decantado Wine critic
Ton Mata
Ton Mata Recaredo and Corpinnat CEO and President

04-02-2025 11:00 04-02-2025 11:45 Europe/Madrid How has wine prescription evolved?

Only 15 years ago, social media had not become popular and wine recommendations were made through the specialized press, professional guides and blind tasting contests. They were few and had an extreme influence. A good score could be decisive for a winery and was very important for positioning itself in the market. Now there are more specialized media, more contests and more rankings that coexist with prescribers with their own channels on social networks. What effect does the atomization of the prescription have on the consumer? And on the wineries? Is it still decisive to appear in guides, win contests, etc?

 Hall 1 - Speakers' Corner by AECOC
Tue 4 11:00h - 11:45h Speakers' Corner by AECOC Free
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13:30h
Tasting | Tasting Area - BWW HUB

Cult Wines Tasting

Santi Rivas
Santi Rivas Colectivo Decantado Wine critic

05-02-2025 13:30 05-02-2025 14:30 Europe/Madrid Cult Wines Tasting

10 different references wine tasting on which to explain cultwines trend.

 Hall 1 - Tasting Area
Wed 5 13:30h - 14:30h Tasting Area Free
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