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Juan Park

Director | IWSR
Juan Park

Biography

He is one of the directors of Wine Intelligence, a market research and consulting firm specializing in market studies and wine consumption trends.

Sessions

11:00h
Round table | Auditorium - BWW HUB

Rise of white wine

Rodrigo Briseño
Rodrigo Briseño Disfrutar Restaurant Sommelier
María José Huerta
María José Huerta Restaurante Paco Roncero Sommelier
Pilar Cavero
Pilar Cavero Periódico ABC Wine critic
Juan Park
Juan Park IWSR Director
Margalida Ripoll Ferrer
Margalida Ripoll Ferrer Revista Arrels Journalist

03-02-2025 11:00 03-02-2025 11:45 Europe/Madrid Rise of white wine

White wine is consumed more and is more popular than in a few years. It has a much greater role in the market. Red wines are consumed less and those that are successful are lighter, with less alcohol content and less intensity. What has caused this change in trend? Does this represent a certain revolution in white wine or are we simply in a recurring cyclical moment? Is it a fashion or does it respond to a deeper trend?

 Hall 1 - Auditorio
Mon 3 11:00h - 11:45h Auditorio Free
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