Close
Back | Home Agenda
Share speaker Print

Javier Egaña Ugrinovic

CEO & Founder | Pricing.wine
Javier Egaña Ugrinovic

Biography

Expert in data driven commercial strategy. Delivered 100sM€ of additional revenue by smart use of analytics. MBA from London Business School, Javier is a regular contributor to LBS and IESE.

Sessions

11:00h
Talk | Auditorium - BWW HUB

The Data Revolution for Business Strategy: Winds of Optimism for the Wine Industry.

Javier Egaña Ugrinovic
Javier Egaña Ugrinovic Pricing.wine CEO & Founder
Mihalis Markakis
Mihalis Markakis IESE Business School Professor

04-02-2025 11:00 04-02-2025 11:45 Europe/Madrid The Data Revolution for Business Strategy: Winds of Optimism for the Wine Industry.

CEOs and executives of large wineries face an increasingly challenging reality: a structural decline in demand, climate change, cost pressures, and tougher competition.

In this uncertain context, investing in data and analytics has become an imperative for industry leaders to optimize their business strategies and ensure the long-term survival of their companies.

Industries such as aviation, hospitality, and retail joined the data revolution more than 50 years ago.

Today, this transformation has finally reached the wine industry, bringing unprecedented opportunities and a renewed wave of optimism.

 Hall 8 - Auditorio
Tue 4 11:00h - 11:45h Auditorio Free
Read more
Close