Carlos Moro

For Cajamar this is more than a book. Our work “El vino de alta gama en España: en el camino de la excelencia” is a tribute to a job well done, and apparently still without limits. Spain has an ancient tradition whose evolution has given rise to the creation of numerous high-end wines, wineries and wine-growing territories. However, this reality is insufficiently known outside our borders. Our sector needs to improve its strategic positioning and show the quantity and quality of its best wines. In addition, it needs to inspire and promote new wine projects guided by the search for excellence. This book is a contribution to that double challenge. A cast of 17 experts, from 5 countries, analyzes the concept of high-end in the world of wine, the image of Spanish wines in international markets, the lessons that can be learned from other countries and the situation of high-end Spanish wine range.

During this round table, the fundamental role played by R&D&I in the wine sector will be presented, as well as the services that the Wine Technology Platform makes available to the industry to promote collaborative innovation.