Carlos González

Only 15 years ago, social media had not become popular and wine recommendations were made through the specialized press, professional guides and blind tasting contests. They were few and had an extreme influence. A good score could be decisive for a winery and was very important for positioning itself in the market. Now there are more specialized media, more contests and more rankings that coexist with prescribers with their own channels on social networks. What effect does the atomization of the prescription have on the consumer? And on the wineries? Is it still decisive to appear in guides, win contests, etc?

Carlos González and Javier Luengo, director and editor respectively of the Peñín Guide, two of the most prestigious prescribers in Spain, will conduct a comparative tasting of the great Cavas de Guarda Superior with long and short post-degorging to show the value of this ageing in wine.