The democratization of wine
New audiences and moments of consumption.
Wine in the restaurant, at home or in the winery.
Until now it was the usual thing but new proposals arrive to take it to different settings and in addition the effort is joined to reach new audiences.
A wine truck, a canned wine, a natural wine and a young and unapologetic communicator will share thoughts on how to make wine available to everyone.
They will be accompanied by Sergi Cortés, specialist in wine business and marketing.
Auditorio de PrensaNew audiences and moments of consumption.
Wine in the restaurant, at home or in the winery.
Until now it was the usual thing but new proposals arrive to take it to different settings and in addition the effort is joined to reach new audiences.
A wine truck, a canned wine, a natural wine and a young and unapologetic communicator will share thoughts on how to make wine available to everyone.
They will be accompanied by Sergi Cortés, specialist in wine business and marketing.
