Rise of white wine
White wine is consumed more and is more popular than in a few years. It has a much greater role in the market. Red wines are consumed less and those that are successful are lighter, with less alcohol content and less intensity. What has caused this change in trend? Does this represent a certain revolution in white wine or are we simply in a recurring cyclical moment? Is it a fashion or does it respond to a deeper trend?
Hall 1 - AuditorioWhite wine is consumed more and is more popular than in a few years. It has a much greater role in the market. Red wines are consumed less and those that are successful are lighter, with less alcohol content and less intensity. What has caused this change in trend? Does this represent a certain revolution in white wine or are we simply in a recurring cyclical moment? Is it a fashion or does it respond to a deeper trend?
